We've been providing copywriting services in Charlotte for over 20 years and understand that keywords are king. Buzzwords come and go. New tech-y terms pop up all the time. The axis of social media shifts. Suddenly, as Heidi Klum says, “You’re in” or “You’re out.”
It’s hard to keep up with… but how you say what you say can turn people on or off. Your content can date your product or service… or it can keep you looking current. If people aren’t attracted by your copy, or they don’t find what they’re looking for… you could soon be history.