Five Keys to Creating Great Content

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December 18, 2019
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Five Keys to Creating Great Content

Communication is a vital part of your company’s smooth functioning. Great content connects employees in the workplace and creates a greater sense of community.

There are some simple and efficient steps you can take to ensure the content you share is high quality and worth sharing.

Step 1: Use Proper English

Make sure your content sounds professional. Something as basic as poor grammar or misspelled words can instantly eliminate a reader’s trust in your content.

Be sure to proofread your content, and even have someone else look over your content before publishing it.

Eliminate the following from your content to ensure trustworthy publications:

  • Typos
  • Poor grammar, capitalization, and punctuation
  • Jargon or acronyms
  • Run-on sentences
  • Overly complicated or technical material

By not having grammatical, typing errors, or poor writing, you go a long way to making a great first impression and building credibility and trust with potential customers. 

If you haven’t brushed up on your grammar knowledge in a while, it’s worth checking out the OWL Purdue Writing Lab.

Step 2: Spend Some Time on Formatting

Once your content is written and proofread, make sure to spend some time making the format readable.

Design your content to encourage the reader to keep reading. Use fonts, colors, and styles to set your content apart.

Have a variety of headers, subheadings, bulleted lists, and bold or emphasized text. Keep your paragraphs short – large blocks of text can overwhelm the reader.

Once a format for a document is established, you can re-use it over and over (branding!). 

Step 3: Organize Your Content

This step goes hand-in-hand with Step 2. Your formatting needs to be organized in a way that is consumable to the reader.

If you just throw in lists, headings, and bullets haphazardly, you do yourself no favors. Instead, make sure to chunk related information together in your document, and then organize the information into well-placed bullets, lists, or tables to make the information easier to find and digest.

 It’s common for rookie writers to bury key information in paragraphs that readers could find in seconds with neatly bulleted lists that jump off the page. 

Step 4: Include Complimentary Visuals

Depicting concepts or information into a figure, image, or graphic is not only efficient, but a great way to help your team to see and comprehend material.

For example, showing the milestones of a project using a roadmap is a fun and simple method that can be used throughout the project lifecycle. 

Business content doesn’t always have to be dry and boring. A great visual can bring your content to life, and the reader will enjoy consuming your content more.

Step 5: Create Interesting Titles

When you ensure that headlines and captions are clear and appropriate, it gives readers the best way to quickly find what they’re looking for.

On marketing material or in web copy, enticing titles attract the attention you want. 

It is important that you not only create enticing titles, but you also create accurate titles. While clickbait titles attract more clicks, they do not generate trust in your readers.

Great Content – Great Connections

When you take the extra time to create great content, you build trust with your readers and build a good image for your business.

Use proper English, follow good formatting, organize your information, remember to use visuals, and entice readers with interesting titles. These five tips will help you create better content, and ultimately generate better connections with your audience.

If you want to learn more, check out our Style Guide, which you can purchase in our online store.

1 Comment

  1. Awesome post! Keep up the great work! 🙂

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